Last Updated: March 31, 2025
Introduction
This Cookie Policy explains how Appim (“we”, “us”, or “our”) uses cookies and similar tracking technologies on the appim.io website (the “Site”). We provide this policy to inform you, as a visitor or user of our Site, about what cookies are, which types of cookies we use, and why we use them. It also outlines your choices regarding cookies and your rights under global privacy laws. We are committed to protecting your privacy and ensuring that you have control over your cookie preferences in compliance with regulations worldwide.
Cookies are small text files that websites store on your device to save and retrieve information about your visit. They serve various purposes, such as remembering your login details or preferences, and analyzing how you use the Site. In addition to cookies, we may use similar technologies like web beacons (tracking pixels) and local storage; for simplicity, we refer to all of these as “cookies” in this policy.
How We Use Cookies
We use cookies to make our Site work efficiently, to enhance your experience, to understand how our Site is used, and to deliver personalized content and advertisements. Cookies on Appim.io serve the following purposes:
Essential Functions: Enabling core Site features and security (these cookies are always active).
Preferences: Remembering your settings or choices (to improve usability).
Analytics & Performance: Collecting data about traffic and user interactions so we can improve our services.
Advertising/Marketing: Helping us and our partners show you relevant ads and measure the effectiveness of our marketing campaigns.
Types of Cookies We Use
Essential Cookies (Strictly Necessary)
These cookies are necessary for the website to function properly and cannot be switched off. They are usually set in response to actions made by you such as logging in, filling out forms, or setting privacy preferences.
Functionality Cookies (Preferences)
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use. If you do not allow these cookies, some or all of these services may not function properly.
Analytics Cookies
Analytics cookies help us understand how visitors interact with the website. These cookies collect information such as page visits, time spent on site, and user behaviors. We use services like Google Analytics and Hotjar to gather aggregated data that helps us improve user experience.
Performance Cookies
Performance cookies help us monitor site performance and identify issues. They provide information about how our Site is working, helping us optimize speed and usability without collecting personally identifiable information.
Advertising/Marketing Cookies
These cookies are used to deliver ads that are more relevant to you. They also limit the number of times you see an ad and help us measure the effectiveness of our campaigns. We may use third-party services like Google Ads, Meta Pixel (Facebook), and LinkedIn Ads to set these cookies when you consent to them.
Your Cookie Choices and Consent
When you visit our Site, you will see a cookie banner that allows you to accept, reject, or customize your cookie preferences. Non-essential cookies (Functionality, Analytics, Performance, and Marketing) will only be used if you give explicit consent.
You can update or withdraw your consent at any time by clicking the "Cookie Settings" link available on the website. Disabling certain cookies may impact your experience, but essential functions of the site will remain available.
Your Privacy Rights
Depending on your location, you may have specific rights under privacy laws such as the GDPR (EU), CCPA (California), LGPD (Brazil), and others. These may include the right to:
Be informed about the cookies we use
Withdraw or change your cookie preferences
Opt out of the sale or sharing of your personal information
Access, correct, or delete data collected via cookies
If you wish to exercise your rights or have any questions, please contact us.
Managing and Disabling Cookies
You can manage cookies in several ways:
On our Site: Use the “Cookie Settings” panel to control which types of cookies are enabled.
In your browser: You can block or delete cookies through your browser settings. Refer to your browser’s help section for instructions.
Through industry opt-out tools: You may opt out of targeted advertising through platforms like the Digital Advertising Alliance or Network Advertising Initiative.
Note that disabling all cookies may affect your ability to use certain features of the website.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. If we make any material changes, we will notify you by updating the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have any questions or concerns about this Cookie Policy or your personal data, please contact us at:
Email: info@appim.io
